Programmatic Advertising: The Future of Effective Marketing
Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…
How does App Store Optimization work?
App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…
Goodbye Third-party cookies! Is zero and first-party the answer?
Building a solid relationship with the public is one of the foremost responsibilities of marketers in the modern world. Marketers have used a variety of tactics in the past to…
HOW 5G WILL TRANSFORM THE WORLD
We have seen significant changes in the world around us during the past three decades. Changes such as the introduction of Smarter cars, faster phones, a communication breakthroughs, and modernization…
How can Digital Marketing improve the profitability of a firm?
Without a doubt, the internet has ingrained itself deeply into modern life. People typically use Google, one of the top search engines, to find any goods or services they require.…
The Evolution of Digital Marketing
In business, it is often said that 'your initial product is never your final product'. In the same way, the concept of 'digital marketing' also had to revamp itself many…
How Can Mobile Ad Fraud Be Prevented in 2022?
"Mobile ad fraud" means using mobile advertising technologies to defraud advertisers, publishers, or supply partners. Mobile ad fraud can take many forms, including fake installs and impressions or generating views…
INDIAN CRYPTOCURRENCY’S FUTURE
In the Union Budget 2022–2023, Finance Minister Nirmala Sitharaman made two pronouncements that will significantly impact the Indian cryptocurrency asset market. The Digital Rupee will be adopted in the fiscal…
Understanding Industry 4.0’s Impact on Developing Countries
We are living at the beginning of a new technological revolution around Industry 4.0 technologies such as artificial intelligence (AI), robotics, and the Internet of Things (IoT). Industry 4.0 refers…
Open Internet: Net Neutrality & Future Implications
Open Internet The OI is a dominating type of modern communication that has existed throughout the history of the Web. The Federal Communications Commission (FCC) promotes it as an emerging…