Top 7 Digital Marketing Trends of 2022
In this digital age, keeping customer promises requires more than business acumen and seed capital. Companies must modernize their mindset and processes to drive growth and contentment in this digital…
All-Time High Online Black Friday Sales | Record Breaking
According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…
9 Black Friday Marketing Strategies to Remember for Success
The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot.…
Digital Payments on the Rise: Benefits & Reasons to Use Them
COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…
Augmented Reality: The Future of Shopping
Augmented Reality : The retail industry has experienced unprecedented changes during the aftermath of the Covid-19 pandemic. The physical stores had to turn into digital ones for consumers. Although consumers…
Programmatic Advertising in the Post-Cookie Future
The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…
Programmatic Advertising: The Future of Effective Marketing
Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…
How does App Store Optimization work?
App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…
Goodbye Third-party cookies! Is zero and first-party the answer?
Building a solid relationship with the public is one of the foremost responsibilities of marketers in the modern world. Marketers have used a variety of tactics in the past to…
HOW 5G WILL TRANSFORM THE WORLD
We have seen significant changes in the world around us during the past three decades. Changes such as the introduction of Smarter cars, faster phones, a communication breakthroughs, and modernization…