9 Black Friday Marketing Strategies to Remember for Success

By Axis Mobi November 24, 2022

The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot.…

Digital Payments on the Rise: Benefits & Reasons to Use Them

By Axis Mobi November 9, 2022

COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…

How Space Technology is making Internet Communication Faster and More Reliable

Space Technology: Revolutionizing Internet Communication

By Axis Mobi November 2, 2022

Globalization: A Look-Back There are over five billion internet users in the world today, with an average of half a million new people joining every day. And it's not just…

A basic guide to what is augmented reality

Augmented Reality Shopping: A Basic Guide

By Axis Mobi October 13, 2022

In today's age of rapid technological advancement, every tech-savvy individual knows how to utilize technology for their benefit in the best possible manner. One such technological advancement that got introduced…

The future of shopping Augmented reality

Augmented Reality: The Future of Shopping

By Axis Mobi October 11, 2022

Augmented Reality : The retail industry has experienced unprecedented changes during the aftermath of the Covid-19 pandemic. The physical stores had to turn into digital ones for consumers. Although consumers…

The Post-Cookie Future of Programmatic Advertising

Programmatic Advertising in the Post-Cookie Future

By Axis Mobi October 6, 2022

The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…

The Future of Advertising: Programmatic Advertising

Programmatic Advertising: The Future of Effective Marketing

By Axis Mobi October 4, 2022

Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…

How does App Store Optimization work?

By Axis Mobi September 27, 2022

App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…

Evolution of Artificial Intelligence in the field of Gaming

By Axis Mobi September 19, 2022

A large part of our childhoods has gone into sitting in front of computer screens or with our 'Play Station' devices and playing with our favourite video games ranging from…

Goodbye Third-party cookies! Is zero and first-party the answer?

By Axis Mobi September 6, 2022

Building a solid relationship with the public is one of the foremost responsibilities of marketers in the modern world. Marketers have used a variety of tactics in the past to…