What is User Generated Content UGC in digital marketing?

By Axis Mobi November 18, 2024

User-Generated Content (UGC) is transforming digital marketing! Discover how brands like CeraVe and Maybelline leverage authentic customer content to build trust, boost engagement, and drive SEO success. Read more!

Digital Marketing Glossary - An illustrative representation of key terms, demystifying digital marketing for students and aspiring marketers.

Curating a Digital Marketing Glossary for Students and Aspiring Marketers

By Axis Mobi February 6, 2024

In the fast-paced world of digital marketing, understanding the terminology and jargon is crucial for success. Whether you're a student looking to enter the field or an aspiring marketer aiming…

Trends Shaping the Future of Digital Marketing Agencies

By Axis Mobi October 11, 2023

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. As businesses continue to embrace the digital realm for their marketing efforts, digital marketing…

Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

By Axis Mobi December 1, 2022

According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…

How can Digital Marketing improve the profitability of a firm?

By Axis Mobi August 24, 2022

Without a doubt, the internet has ingrained itself deeply into modern life. People typically use Google, one of the top search engines, to find any goods or services they require.…