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The Role of App Store Optimization in App Marketing Strategies

By Axis Mobi October 18, 2023

In the bustling world of mobile applications, having a great app is just the beginning. To achieve success, you need a well-thought-out app marketing strategy that encompasses various elements. Among…

Forecasting Five Trends That Will Update Digital Marketing In 2023

Digital Marketing Trends 2023: 5 Forecasted Updates

By Axis Mobi January 4, 2023

With the evolution of Digital Marketing every year, new trends and technologies top the list. As 2023 has arrived, we expect a few trends to change how Digital Marketing works.…

7 Digital Marketing Trends That Topped 2022

Top 7 Digital Marketing Trends of 2022

By Axis Mobi December 7, 2022

In this digital age, keeping customer promises requires more than business acumen and seed capital. Companies must modernize their mindset and processes to drive growth and contentment in this digital…

Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

By Axis Mobi December 1, 2022

According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…

How does App Store Optimization work?

By Axis Mobi September 27, 2022

App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…

8 Brilliant Mother’s Day Digital Marketing Campaign Ideas

By Axis Mobi May 9, 2022

The Second Sunday of May, every year, is celebrated as Mother's Day. People begin making plans to make this day unique and memorable for their moms, grandmothers, and sisters. Being in…

Why should marketers use MEME as Business Strategy?

By Axis Mobi December 22, 2021

Memes are a unit of cultural currency in this digital age found across all social media platforms. These are humorous pieces of content featuring images and text for immediate consumption.…