AppsFlyer Performance Index 14. And, We stood First.

By Axis Mobi March 28, 2022

Since 2015, the AppsFlyer Performance Index has assisted mobile advertisers in making their most critical decisions, like which media sources to work with. The first comprehensive index of the post-ATT…

The Top 5 Games of 2021 (PART3)

By Axis Mobi March 10, 2022

And, thus here we conclude the top five games in the year 2021. 11. Before Your Eyes: PLAYED ON: PC. Before Your Eyes should not be dismissed as a gimmick.…

The Top 5 Games of 2021 (Up To Date)

By Axis Mobi March 1, 2022

Let's give it up for the games: they got us through this disaster. You are not alone if you believe your relationship with gaming has reached a new plateau in…

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AI Confronts Moral Quandaries: Following in Humans Footstep

By Axis Mobi February 22, 2022

We examine how we may implement governance into AI models, create transparency, and include morality into our Artificial Intelligence models to guarantee that it is genuinely ethical. Socrates, the Greek…

How to create convertible In-App Advertising Buyer Personas

By Axis Mobi January 13, 2022

When creating on-app advertising campaigns, you must ensure that your adverts reach the appropriate individuals at the right time. If your advertising isn't correctly targeted, they'll be considerably less likely…

The Most Important Gaming Trends in 2021 (So Far)

By Axis Mobi December 30, 2021

The gaming business is constantly changing, and in 2020, it experienced one of its most significant growth spurts. When the COVID-19 pandemic forced people to stay indoors, they turned to…

Why should marketers use MEME as Business Strategy?

By Axis Mobi December 22, 2021

Memes are a unit of cultural currency in this digital age found across all social media platforms. These are humorous pieces of content featuring images and text for immediate consumption.…

NFT- FAD OR FUTURE: MARKETER’S PERSPECTIVE

By Axis Mobi December 16, 2021

There was a time when people aspired to buy the original art of Banksy, Andy, Warhol, and Takashi Murakami until an economical way popped up. Murakami-san launched his famous artwork…

Why Mobile Marketing is the Future of Digital Advertising

By Axis Mobi December 9, 2021

With the increase in consumers' dependency on electronic devices, marketers have shifted their advertising strategy towards mobile marketing. The transition has clarified that it is the future. From impressions,…

The Definitive Guide to Geofencing: Location Based Marketing

By Axis Mobi December 2, 2021

With the increase of mobile phone usage, mobile marketing has been expanding by leaps and bounds. More lately, marketers have taken full advantage of its abilities with geofencing, a compelling…