The Jar of Cookies is Emptied by the Google
Google has announced that it will phase out the usage of third-party cookies in Chrome by the end of 2023, joining a growing list of browsers that have abandoned the…
8 Brilliant Mother’s Day Digital Marketing Campaign Ideas
The Second Sunday of May, every year, is celebrated as Mother's Day. People begin making plans to make this day unique and memorable for their moms, grandmothers, and sisters. Being in…
How Businesses Are Using AI in Digital Marketing
AI in digital marketing enables businesses by automating and enhancing procedures. It allows marketers to save time on things that would be difficult, if not impossible, to complete manually in…
The Mobile-first Design Requirements for 2022 (PART1)
The mobile-first design strategy was discussed for the first time in 2010, over 12 years ago. At the time, Eric Schmidt, Google's CEO, stated that the company would shift to this…
5 Essential Metaverse Elements for App Monetization (PART1)
Many people have been intrigued about what the Metaverse is and what changes it would bring to the virtual world since Facebook announced its rebranding as Meta and introduced the…
Despite Inflation and Geopolitical uncertainty, India’s IT spending is expected to reach $110.6 billion:
Overall IT expenditure in India is predicted to reach $110.6 billion in 2022, a 6.3% increase from 2021, despite inflation, geopolitical uncertainty, and skill shortages not being expected to restrict…
5 Easy Steps for Smooth Cryptocurrency Investment
Due to its persistent amplified prices, cryptocurrency took the world by storm, and it grabbed the people's attention; even in India, people became covetous. The first digital currency which frequently…
AppsFlyer Performance Index 14. And, We stood First.
Since 2015, the AppsFlyer Performance Index has assisted mobile advertisers in making their most critical decisions, like which media sources to work with. The first comprehensive index of the post-ATT…
How to create convertible In-App Advertising Buyer Personas
When creating on-app advertising campaigns, you must ensure that your adverts reach the appropriate individuals at the right time. If your advertising isn't correctly targeted, they'll be considerably less likely…
Traditional Vs Digital Marketing: Which Produces Higher ROI?
While having a marketing budget is vital for every small business, it's also critical to use it wisely and effectively. Regarding digital marketing vs conventional marketing, how do you determine…