Goodbye Third-party cookies! Is zero and first-party the answer?
Building a solid relationship with the public is one of the foremost responsibilities of marketers in the modern world. Marketers have used a variety of tactics in the past to…
Pros and Cons of 5G Technology: Benefits and Drawbacks
Despite the strength of 4G LTE, as we strain the network to its limits, we are swiftly outgrowing it. Major cities' current LTE networks are congested, with frequent slowdowns occurring…
The Evolution of Digital Marketing
In business, it is often said that 'your initial product is never your final product'. In the same way, the concept of 'digital marketing' also had to revamp itself many…
Strong Digital Advertising Strategy Guide for ANZ in 2022
As COVID-19 remains in most countries, digital and e-commerce sales accelerate, and Google moves toward ending support for third-party cookies in 2023, 2022 will be a critical year for marketers.…
5 Essential Metaverse Elements for App Monetization (PART1)
Many people have been intrigued about what the Metaverse is and what changes it would bring to the virtual world since Facebook announced its rebranding as Meta and introduced the…
AI Confronts Moral Quandaries: Following in Humans Footstep
We examine how we may implement governance into AI models, create transparency, and include morality into our Artificial Intelligence models to guarantee that it is genuinely ethical. Socrates, the Greek…
10 Essential Email Marketing Statistics to Know in 2022
While you have limited resources, you want to ensure that you are not wasting valuable time or money when starting a business. However, your company cannot afford to overlook a…
Why should marketers use MEME as Business Strategy?
Memes are a unit of cultural currency in this digital age found across all social media platforms. These are humorous pieces of content featuring images and text for immediate consumption.…