Demystifying Digital Marketing Terms Jargon - Definitions Made Clear

Commonly Misunderstood Digital Marketing Terms: Clarifying Definitions

By Axismobi February 7, 2024

Digital marketing is an ever-evolving field filled with jargon and terminology that can often leave even experienced marketers scratching their heads. With the rapid pace of technological advancements and the…

Digital Marketing Glossary - An illustrative representation of key terms, demystifying digital marketing for students and aspiring marketers.

Curating a Digital Marketing Glossary for Students and Aspiring Marketers

By Axis Mobi February 6, 2024

In the fast-paced world of digital marketing, understanding the terminology and jargon is crucial for success. Whether you're a student looking to enter the field or an aspiring marketer aiming…

Business professionals shaking hands, representing collaboration and partnership.

Partnering with a DSP Company: What to Expect and How to Get Started

By Axis Mobi January 19, 2024

In the ever-evolving world of digital advertising, partnerships with DSP (Demand Side Platform) companies have become increasingly essential for advertisers looking to stay competitive and reach their target audiences effectively.…

Success Metrics Graph - Visual representation of key performance indicators for DSP advertising campaigns

Success Metrics for DSP Advertising Campaigns

By Axis Mobi January 19, 2024

To gauge the success of DSP advertising campaigns, focus on key metrics like Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS). Ensure audience relevance through segmentation, dynamic…