Digital Marketing Trends 2023: 5 Forecasted Updates
With the evolution of Digital Marketing every year, new trends and technologies top the list. As 2023 has arrived, we expect a few trends to change how Digital Marketing works.…
All-Time High Online Black Friday Sales | Record Breaking
According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…
9 Black Friday Marketing Strategies to Remember for Success
The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot.…
Digital Payments on the Rise: Benefits & Reasons to Use Them
COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…
Augmented Reality Shopping: A Basic Guide
In today's age of rapid technological advancement, every tech-savvy individual knows how to utilize technology for their benefit in the best possible manner. One such technological advancement that got introduced…
Programmatic Advertising in the Post-Cookie Future
The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…
How does App Store Optimization work?
App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…
How can Digital Marketing improve the profitability of a firm?
Without a doubt, the internet has ingrained itself deeply into modern life. People typically use Google, one of the top search engines, to find any goods or services they require.…
Cyber security Startups Gaining Global Traction Domestically
The Covid-19 pandemic has sped up digital change globally to previously unheard-of levels. The pandemic has altered how people interact and conduct business, increasing our reliance on mobile phones, computers,…
Exploring Crypto: The Changing Currency of the Future
Blockchain is still in the news, with stories about people becoming billionaires overnight and industry-specific perspectives on financial transactions. Although the cryptocurrency market is frequently perceived as risky, there is…