Is Thread a Meta Threat to Blue Bird? A Comparison
With the arrival of THREAD, a micro-blogging app, will it be a THREAT for Twitter? What do you think? Origin of Twitter The concept for Twitter was first conceived by…
How Companies Growing with Podcasting and Audio Storytelling
Audio storytelling has become a valuable means for businesses to connect with their audience and promote brand loyalty, especially in the current digital era where attention spans are limited and…
Slow Growth of India’s Mobile Internet in 2022
According to TRAI ( TELECOM REGULATORY AUTHORITY OF INDIA), India's internet user base grew 4.3% on-year in CY2021 to around 829.3 million after ongoing double-digit enlargement during 2015-20, witnessing the…
Digital Marketing Trends 2023: 5 Forecasted Updates
With the evolution of Digital Marketing every year, new trends and technologies top the list. As 2023 has arrived, we expect a few trends to change how Digital Marketing works.…
All-Time High Online Black Friday Sales | Record Breaking
According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…
9 Black Friday Marketing Strategies to Remember for Success
The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot.…
Digital Payments on the Rise: Benefits & Reasons to Use Them
COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…
Augmented Reality Shopping: A Basic Guide
In today's age of rapid technological advancement, every tech-savvy individual knows how to utilize technology for their benefit in the best possible manner. One such technological advancement that got introduced…
Programmatic Advertising in the Post-Cookie Future
The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…
How does App Store Optimization work?
App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…