Decoding Success: A Data-Driven Guide to Digital Marketing Competitive Analysis

By Axis Mobi January 18, 2024

In the fast-paced world of digital marketing, success isn't just about implementing the latest trends; it's also about understanding your competitors. A thorough competitive analysis is the compass that guides…

Video marketing strategies anticipated for 2024

By Axis Mobi January 11, 2024

In the ever-evolving realm of digital marketing, video content has emerged as the undisputed champion, and as we step into 2024, its dominance shows no signs of waning. To navigate…

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Role of DSP Advertising in Targeted & Effective Ad Campaigns

By Axis Mobi October 23, 2023

Introduction In today's fast-paced digital advertising landscape, where consumers are bombarded with ads on various platforms, standing out and reaching the right audience is more challenging than ever. This is…

The Power of DSP Advertising: Targeting and Personalization at Scale

By Axis Mobi October 20, 2023

Introduction In today's digital age, the advertising landscape has evolved dramatically. Advertisers are no longer limited to traditional methods but have embraced digital advertising to reach their target audience more…

Top DSP Companies in the Market: Features and Offerings Comparison

By Axis Mobi October 12, 2023

Digital advertising has seen a significant transformation in recent years, with programmatic advertising at the forefront of this revolution. At the heart of programmatic advertising are Demand Side Platforms (DSPs)…

Tips for Choosing the Right DSP for Your Advertising Campaigns

By Axis Mobi October 12, 2023

Introduction In the fast-paced world of digital advertising, choosing the right tools and platforms is crucial for the success of your advertising campaigns. Demand Side Platforms (DSPs) have become indispensable…

Growing Trend of Investing in Cloud Technology

By Axis Mobi September 21, 2023

Adopting cloud computing has played a vital role in driving various groundbreaking technology trends, including AI, IoT, and remote/hybrid working. It is expected to continue facilitating the advancement of more…

Is Thread a Meta Threat to Blue Bird? A Comparison

By Axis Mobi August 25, 2023

With the arrival of THREAD, a micro-blogging app, will it be a THREAT for Twitter? What do you think? Origin of Twitter The concept for Twitter was first conceived by…

How Are The Companies Growing With Podcasting And Audio Storytelling

How Companies Growing with Podcasting and Audio Storytelling

By Axis Mobi August 4, 2023

Audio storytelling has become a valuable means for businesses to connect with their audience and promote brand loyalty, especially in the current digital era where attention spans are limited and…

Slow Growth Of India Mobile Internet In 2022 (1)

Slow Growth of India’s Mobile Internet in 2022

By Axis Mobi January 12, 2023

According to TRAI ( TELECOM REGULATORY AUTHORITY OF INDIA), India's internet user base grew 4.3% on-year in CY2021 to around 829.3 million after ongoing double-digit enlargement during 2015-20, witnessing the…