Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

By Axis Mobi December 1, 2022

According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…

The Future of Advertising: Programmatic Advertising

Programmatic Advertising: The Future of Effective Marketing

By Axis Mobi October 4, 2022

Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…

How to create convertible In-App Advertising Buyer Personas

By Axis Mobi January 13, 2022

When creating on-app advertising campaigns, you must ensure that your adverts reach the appropriate individuals at the right time. If your advertising isn't correctly targeted, they'll be considerably less likely…