How to create convertible In-App Advertising Buyer Personas

By Axis Mobi January 13, 2022

When creating on-app advertising campaigns, you must ensure that your adverts reach the appropriate individuals at the right time. If your advertising isn't correctly targeted, they'll be considerably less likely…

Which produces a higher return on investment: Digital Marketing or Traditional Marketing

Traditional Vs Digital Marketing: Which Produces Higher ROI?

By Axis Mobi January 4, 2022

While having a marketing budget is vital for every small business, it's also critical to use it wisely and effectively. Regarding digital marketing vs conventional marketing, how do you determine…

trends in influencer marketing to watch in 2022

2022 Trends in Influencer Marketing – What to Watch Out For

By Axis Mobi January 3, 2022

Influencer marketing is already massive, and it will only grow in the future. New social media platforms, content kinds, and ways to communicate with potential customers emerge every year. The…

The Most Important Gaming Trends in 2021 (So Far)

By Axis Mobi December 30, 2021

The gaming business is constantly changing, and in 2020, it experienced one of its most significant growth spurts. When the COVID-19 pandemic forced people to stay indoors, they turned to…

The Gaming Industry is shifting due to Six Important Marketing Trends

6 Key Marketing Trends Driving Change in Gaming Industry

By Axis Mobi December 28, 2021

Even before COVID-19, the gaming industry experienced massive growth as well as continual upheaval, ranging from increased digital sales of games and esports to the introduction of free-to-play business models,…

Should You Invest in Cryptocurrency? Pros and Cons Explained

By Axis Mobi December 23, 2021

What Is Cryptocurrency? It is defined as a virtual or digital currency secured by cryptography, making it nearly impossible for any misleader to counterfeit or double-spend the cryptocurrency. The most…

Why should marketers use MEME as Business Strategy?

By Axis Mobi December 22, 2021

Memes are a unit of cultural currency in this digital age found across all social media platforms. These are humorous pieces of content featuring images and text for immediate consumption.…

NFT- FAD OR FUTURE: MARKETER’S PERSPECTIVE

By Axis Mobi December 16, 2021

There was a time when people aspired to buy the original art of Banksy, Andy, Warhol, and Takashi Murakami until an economical way popped up. Murakami-san launched his famous artwork…

Why Mobile Marketing is the Future of Digital Advertising

By Axis Mobi December 9, 2021

With the increase in consumers' dependency on electronic devices, marketers have shifted their advertising strategy towards mobile marketing. The transition has clarified that it is the future. From impressions,…

The Definitive Guide to Geofencing: Location Based Marketing

By Axis Mobi December 2, 2021

With the increase of mobile phone usage, mobile marketing has been expanding by leaps and bounds. More lately, marketers have taken full advantage of its abilities with geofencing, a compelling…