What are the newest trends and stats for virtual and augmented reality in digital advertising?

By Axis Mobi December 28, 2023

Virtual and augmented reality (VR and AR) have been rapidly gaining traction in the digital advertising landscape, offering innovative and immersive experiences for consumers. These technologies can revolutionize how brands…

Mobile Trends 2023: Exploring Macro Mobile Trends

By Axis Mobi January 19, 2023

In a mobile-centric world, app usage is at an all-time high. In comparison, inflation squeezes the spending in games app services, see headwinds. Different verticals of apps continue to hypercharge…

Slow Growth Of India Mobile Internet In 2022 (1)

Slow Growth of India’s Mobile Internet in 2022

By Axis Mobi January 12, 2023

According to TRAI ( TELECOM REGULATORY AUTHORITY OF INDIA), India's internet user base grew 4.3% on-year in CY2021 to around 829.3 million after ongoing double-digit enlargement during 2015-20, witnessing the…

A BASIC GUIDE TO ' WHAT IS MOBILE MARKETING

Mobile Marketing Guide: Basics and Benefits

By Axis Mobi August 16, 2022

Gone are those days when traditional forms of marketing such as Billboards and printed media were the first choices of marketers for the publicity of brand products. In today's time,…

The Mobile-first Design Requirements for 2022 (PART1)

By Axis Mobi May 3, 2022

The mobile-first design strategy was discussed for the first time in 2010, over 12 years ago. At the time, Eric Schmidt, Google's CEO, stated that the company would shift to this…

Why Mobile Marketing is the Future of Digital Advertising

By Axis Mobi December 9, 2021

With the increase in consumers' dependency on electronic devices, marketers have shifted their advertising strategy towards mobile marketing. The transition has clarified that it is the future. From impressions,…

Mobile Marketing Trends for 2022 : Stay Ahead of the Curve

By Axis Mobi November 16, 2021

Mobile marketing trends for 2022 One more month to go, and 2021 will become a golden history in the mobile marketing field as we saw a drastic change, turning everything…

Change your mobile marketing game with these four exotic ideas

4 Exotic Strategies to Transform Your Mobile Marketing Game

By Axis Mobi November 9, 2021

Being a multi-purpose tool, mobile marketing focuses on one goal, depending on the specific need of the app. Some companies follow mobile marketing growth with the help of a targeted…

2021 Mobile Marketing Trends – Get Ahead of the Curve Now!

By Axis Mobi October 5, 2021

Mobile marketing trends refer to the evolving patterns and strategies that businesses use to promote their products or services to mobile device users. As technology and consumer behavior continue to…