Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

By Axis Mobi December 1, 2022

According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…

9 Black Friday Marketing Strategies to Remember for Success

By Axis Mobi November 24, 2022

The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot.…

Top 3 eCommerce Seller Pitfalls to Avoid This Black Friday and Cyber Monday

Black Friday & Cyber Monday: Avoid eCommerce Seller Pitfalls

By Axis Mobi November 17, 2022

It's that time of year again: Black Friday and Cyber Monday are just around the corner. Hopefully, you're prepared well, with adequate liability insurance and a well-stocked warehouse. It's never…

Digital Payments on the Rise: Benefits & Reasons to Use Them

By Axis Mobi November 9, 2022

COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…

The Post-Cookie Future of Programmatic Advertising

Programmatic Advertising in the Post-Cookie Future

By Axis Mobi October 6, 2022

The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…

The Future of Advertising: Programmatic Advertising

Programmatic Advertising: The Future of Effective Marketing

By Axis Mobi October 4, 2022

Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…

How can Digital Marketing improve the profitability of a firm?

By Axis Mobi August 24, 2022

Without a doubt, the internet has ingrained itself deeply into modern life. People typically use Google, one of the top search engines, to find any goods or services they require.…

The Evolution of Digital Marketing

By Axis Mobi August 23, 2022

In business, it is often said that 'your initial product is never your final product'. In the same way, the concept of 'digital marketing' also had to revamp itself many…

How to Create a Strong 2022 Digital Advertising Strategy for ANZ

Strong Digital Advertising Strategy Guide for ANZ in 2022

By Axis Mobi June 20, 2022

As COVID-19 remains in most countries, digital and e-commerce sales accelerate, and Google moves toward ending support for third-party cookies in 2023, 2022 will be a critical year for marketers.…

TOP 10 KEY ADVANTAGES OF PPC FOR ANY BUSINESS

By Axis Mobi May 13, 2022

PPC or Pay Per Click is one of the known forms of advertising for a performance marketing company where we pay a small amount whenever someone clicks on your ads.…