{"id":533,"date":"2021-12-02T11:09:37","date_gmt":"2021-12-02T11:09:37","guid":{"rendered":"http:\/\/axismobi.com\/blog\/?p=533"},"modified":"2024-07-30T04:23:25","modified_gmt":"2024-07-30T04:23:25","slug":"geofencing-location-based-marketing","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/","title":{"rendered":"The Definitive Guide to Geofencing: Location Based Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#What_Exactly_is_Geofencing\" >What Exactly is Geofencing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Geofencing_Statistics\" >Geofencing Statistics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#What_are_the_benefits_of_Location_Based_Marketing\" >What are the benefits of Location Based Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Better_Targeting\" >Better Targeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Spend_Effectiveness\" >Spend Effectiveness:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Improved_Data_Collection\" >Improved Data Collection:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Personalized_Customer_Experience\" >Personalized Customer Experience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Competitive_Advantage\" >Competitive Advantage:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#How_Is_Geofencing_Being_Used_by_Marketers\" >How Is Geofencing Being Used by Marketers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Brand_Application\" >Brand Application:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Text_Engagement\" >Text Engagement:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Third-Party_App\" >Third-Party App:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Social_Media_Ads\" >Social Media Ads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Web_Ads\" >Web Ads:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Tips_for_Implementing_Geofencing_into_Your_Marketing_Strategy\" >Tips for Implementing Geofencing into Your Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Limit_Your_Scope\" >Limit Your Scope:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Clear_Call_to_Action\" >Clear Call to Action:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.axismobi.com\/blog\/geofencing-location-based-marketing\/#Multiple_Marketing_Techniques\" >Multiple Marketing Techniques:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><\/p>\n<p>With the increase of mobile phone usage, mobile marketing has been expanding by leaps and bounds. More lately, marketers have taken full advantage of its abilities with geofencing, a compelling approach to provide the dynamism of location-based marketing.<br \/>While utilizing location based marketing for advertisement is neither a brand-new concept nor limited to mobile (more on that later), its reputation has grown along with the emergence of smartphone users. (According to a report are more than 5 billion smartphone users Today.)<\/p>\n<p><\/p>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Exactly_is_Geofencing\"><\/span><strong>What Exactly is Geofencing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"What Exactly is Geofencing?\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-02-scaled.jpg\" alt=\"What Exactly is Geofencing?\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Geofencing is location-based assistance in which an app or other software program uses radio frequency identification (RFID), Wi-Fi, GPS, or cellular data to trigger a targeted marketing action including text, email, social media advertisement, app notification) when a mobile device or RFID tag enters or exits a virtual geographic boundary, known as a geofence.<\/p>\n<p><\/p>\n<p><\/p>\n<p>A simple example of location based marketing is when a young woman walks near a Sephora retailer at the mall and receives an app notification that says: &#8220;Today only! Buy one lipstick, get one free!&#8221;<\/p>\n<p><\/p>\n<p><\/p>\n<p>Marketers can also check the consumer&#8217;s location through GPS, Bluetooth, and beacon and use three different targeting methods: geofencing, geotargeting, and beaconing.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Geotargeting concentrates on passing targeted advertising to desktop users based on their location. In contrast, beaconing is focused on transmitting targeted messages and information to nearby mobile devices.<br \/>Location based marketing focuses on the virtual outline built by the marketer around a particular geographic area to deliver targeted messaging.<\/p>\n<p><\/p>\n<p><\/p>\n<p>The main advantage of Geofences is that they can be set up on the mobile, tablet, and even desktop devices anywhere. It can be configured to target a particular place (such as the mall mentioned above), a demographic business area, a business category (e.g., restaurants), a brand location (say, all the Sephoras worldwide), a city, or a state.<\/p>\n<p><\/p>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Geofencing_Statistics\"><\/span><strong>Geofencing Statistics:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Geofencing Statistics\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-03-scaled.jpg\" alt=\"Geofencing Statistics\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Geofencing can provide unbelievable results for marketers looking to operate hyper-targeted, location-based marketing for apparent reasons. The statistics prove it:<br \/>\u2022 Mobile ads with geofencing have two times the click-through rate compared to other advertising strategies.<br \/>\u2022 It is cooperative with 92% of smartphones.<br \/>\u2022 The mediocre consumer spends 5 hours a day on their mobile device.<br \/>\u2022 71% of consumers favour a personalized ad experience.<br \/>\u2022 3 out of 4 consumers complete an action after receiving a message when advancing to a specific location<br \/>\u2022 53% of shoppers visited a retailer after receiving a location-based message.<\/p>\n<p><\/p>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_Location_Based_Marketing\"><\/span><strong>What are the benefits of Location Based Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>What is it about geofencing that gets marketer&#8217;s excited, and how can it help your marketing efforts? Here are the significant benefits:<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_Targeting\"><\/span><strong><em>Better Targeting<\/em>:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Better Targeting\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-04-scaled.jpg\" alt=\"Better Targeting\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>With the ability to hyper-target prospects, you&#8217;ll be able to reach folks at the right time and the right place and engage them with relevant and timely messaging.<br \/>Location based marketing targets folks in a specific geographic area and filtering that area by particular targeting criteria.<br \/>Using the Sephora example above: a marketer would not send out the &#8220;lipstick&#8221; messaging to any Jane, Dick or Harry that walked by. Instead, they would have targeted that ad to a specific demographic.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spend_Effectiveness\"><\/span><strong><em>Spend Effectiveness:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Spend Effectiveness\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-05-scaled.jpg\" alt=\"Spend Effectiveness\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>The engagement numbers go up when the advertising is hyper-targeted and sent at the right time and place. Geofencing helps to spend marketing dollars on prospects that are most likely to take action and pay less money on those that are not.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Data_Collection\"><\/span><strong><em>Improved Data Collection:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Improved Data Collection\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-06-scaled.jpg\" alt=\"Improved Data Collection\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>After implementing geofencing, access to many insightful data metrics such as, are brick and mortars are performing better, which target segment has higher engagement, traffic patterns (when people are in\/near your locations), stay durations, and messaging effectiveness is visible.<br \/>When this collected information is combined with online activity, a business can improve the purchase information and web browsing behaviours, user experience, increase engagement, and better understand user behaviour. The same information can be used to target folks who have previously visited specific locations to create customized follow-up messaging.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalized_Customer_Experience\"><\/span><strong><em>Personalized Customer Experience<\/em><\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Personalized Customer Experience\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-07-scaled.jpg\" alt=\"Personalized Customer Experience\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Geofencing gives the option of personalizing the customer experience. If the marketing strategy is of a specific area, the marketer can utilize the demographics of that local population and customize the promotions accordingly.<br \/>For example, suppose a famous, local high school basketball team is doing well this year. In that case, you could utilize that information to create some customized promotions (for example, one free coffee every time the Panthers win!).<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive_Advantage\"><\/span><strong><em><br \/>Competitive Advantage:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Competitive Advantage\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-08-scaled.jpg\" alt=\"Competitive Advantage\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>A virtual fence should be the physical location and list where the customers are likely to be?<br \/>Big brands utilized the opportunity and earned higher profits. Why? Because location based marketing can draw prospects away from the competition.<\/p>\n<p><\/p>\n<p><\/p>\n<p>For Example: In 2016, Dunkin Donuts famously utilized geofencing technology to lure customers away from the competition by creating geofences around other coffee shops in the area and sending targeted ads to those prospects. Of the 36 per cent that clicked on the offer, 18 per cent saved it, and 3.6 per cent returned it to redeem.<\/p>\n<p><\/p>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Is_Geofencing_Being_Used_by_Marketers\"><\/span><strong>How Is Geofencing Being Used by Marketers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>There is an abundance of ways to use geofencing in marketing strategies. Below are some of the most common uses:<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Application\"><\/span><strong><em>Brand Application:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Brand Application - App notification\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-09-scaled.jpg\" alt=\"Brand Application - App notification\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Many businesses use apps already downloaded by consumers to send an in-app notification once when a customer enters the geofenced area.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Text_Engagement\"><\/span><strong><em>Text Engagement:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Text Engagement\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-10-scaled.jpg\" alt=\"Text Engagement\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>When a customer askes to receive something from the business, a&#8221; TERMS AND CONDITION&#8221; option is also accepted. The customer often leaves that little box checked to say, &#8220;It&#8217;s ok to send me text messages&#8221;. The acceptance allows the marketers to send a text to the customer about the promotional benefits. But why would a company spend hundreds of dollars in sending text messages? And here comes the location based marketing. This strategy helps the marketers to contact its customer when they arrive in a geofenced area.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Third-Party_App\"><\/span><strong><em>Third-Party App:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Third-Party App\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-11-scaled.jpg\" alt=\"Third-Party App\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Geofencing is not restricted to being used by the marketer&#8217;s app. A third-party application can also be used to send notifications.<br \/>For example, a restaurant can use a coupon app to send coupons once a consumer enters a geofenced area.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Ads\"><\/span><strong><em>Social Media Ads:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Social Media Ads\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-12-scaled.jpg\" alt=\"Social Media Ads\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Geofencing can use all the major social media platforms (Facebook, <b><a href=\"https:\/\/www.instagram.com\/Axis_mobi\/\" rel=\"dofollow noopener\" target=\"_blank\">Instagram<\/a><\/b>, Snapchat, Twitter). These apps help in redefining the geofenced area more accurately.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Web_Ads\"><\/span><strong><em>Web Ads:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Web Ads\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-13-scaled.jpg\" alt=\"Web Ads\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Like social media ads, web ads are served to consumers once they&#8217;ve crossed into a pre-defined geographic area utilizing web search platforms such as Google.<\/p>\n<p><\/p>\n<p><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Implementing_Geofencing_into_Your_Marketing_Strategy\"><\/span><strong>Tips for Implementing Geofencing into Your<\/strong> <strong>Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>First and foremost, you&#8217;ll want to know\u2014really know\u2014your target demographic. Because this is highly targeted, location-based marketing, you&#8217;ll want to understand your customers thoroughly and use language that will appeal to them.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Limit_Your_Scope\"><\/span><strong><em>Limit Your Scope:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Limit Your Scope - Set target location\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-14-scaled.jpg\" alt=\"Limit Your Scope - Set target location\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Marketers limit the geofencing scope to increase its efficiency.<br \/>For example, if a young woman is 30 miles away from Sephora, it&#8217;s unlikely that she&#8217;d be keen to travel the distance just for a free lipstick.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Location based marketing should be within the range of 4-5 minutes. But it also depends on the location the marketer&#8217;s business exists.<br \/>For example: If your business is in a highly rural area, you&#8217;ll want to add a few miles to that geofence to increase your capture rate.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clear_Call_to_Action\"><\/span><strong><em>Clear Call to Action:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Clear CTA Call to action\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-15-scaled.jpg\" alt=\"Clear CTA Call to action\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>A clear call to action should be given only when it provides immediate results.<br \/>The main focus of geofencing is to target folks in the demographic area\u2014giving them a clear and immediate reason to walk through the front doors.<br \/>Location based marketing will not work if it&#8217;s only marketing messaging.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multiple_Marketing_Techniques\"><\/span><strong><em>Multiple Marketing Techniques:<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Multiple Marketing Techniques\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/12\/image-16-scaled.jpg\" alt=\"Multiple Marketing Techniques\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Multiple target <a href=\"https:\/\/axismobi.com\/\" target=\"_blank\" rel=\"noopener\">marketing <\/a>techniques should be utilized for best results because one strategy will not receive a higher ROI. Mixing the geofencing with content marketing, remarketing, search engine advertising, display advertising, and video advertising (to name a few) will customize and target multiple, specific audiences.<br \/>One thing to note is that Google Adwords, Facebook, and Instagram support location based marketing at no additional charge.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>With the increase of mobile phone usage, mobile marketing has been expanding by leaps and bounds. More lately, marketers have taken full advantage of its abilities with geofencing, a compelling&hellip;<\/p>\n","protected":false},"author":1,"featured_media":534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[741],"tags":[82,116,130,141,157,173,201,262,265,286,290,306,348,356,366,433,452,460,472,480,482,518],"class_list":["post-533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-app-store-optimization","tag-brand-application","tag-clear-call-to-action","tag-competitive-advantage","tag-customer-experience","tag-data-collection","tag-digital-marketing","tag-geofencing","tag-google","tag-innovation","tag-intelligent-marketing","tag-limit-your-scope","tag-mobile-browser","tag-mobile-marketing","tag-multiple-marketing-techniques","tag-search-engine-otimization","tag-social-media-ads","tag-spend-effective","tag-target","tag-text-engagement","tag-third-party-app","tag-web-ads"],"_links":{"self":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/comments?post=533"}],"version-history":[{"count":1,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/533\/revisions"}],"predecessor-version":[{"id":5712,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/533\/revisions\/5712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media\/534"}],"wp:attachment":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media?parent=533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/categories?post=533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/tags?post=533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}