{"id":466,"date":"2021-11-09T11:02:11","date_gmt":"2021-11-09T11:02:11","guid":{"rendered":"http:\/\/axismobi.com\/blog\/?p=466"},"modified":"2024-07-25T07:41:19","modified_gmt":"2024-07-25T07:41:19","slug":"exotic-strategies-to-transform-mobile-marketing","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/exotic-strategies-to-transform-mobile-marketing\/","title":{"rendered":"4 Exotic Strategies to Transform Your Mobile Marketing Game"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.axismobi.com\/blog\/exotic-strategies-to-transform-mobile-marketing\/#Strengthen_customers_beliefs_by_listing_recognized_achievements_Mobile_Marketing\" >Strengthen customers&#8217; beliefs by listing recognized achievements. Mobile Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.axismobi.com\/blog\/exotic-strategies-to-transform-mobile-marketing\/#Conversion_of_trial_users_into_paid_subscribersMobile_Marketing\" >Conversion of trial users into paid subscribers.Mobile Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.axismobi.com\/blog\/exotic-strategies-to-transform-mobile-marketing\/#Reactivating_dormant_app_usersMobile_Marketing\" >Reactivating dormant app users.Mobile Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.axismobi.com\/blog\/exotic-strategies-to-transform-mobile-marketing\/#Onboarding_reminder_to_activate_new_usersMobile_Marketing\" >Onboarding reminder to activate new users.Mobile Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<p><\/p>\n<p style=\"font-size: 18px;\">Being a multi-purpose tool, mobile marketing focuses on one goal, depending on the specific need of the app.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Some companies follow <a href=\"https:\/\/www.instagram.com\/Axis_mobi\/\" rel=\"dofollow noopener\" target=\"_blank\">mobile marketing<\/a> growth with the help of a targeted campaign, enlarging their active user base. Some believe in mobile engagement, which builds loyal relationships with their use for better customer satisfaction. And some develop their campaign focusing on mobile retention to let their current user get engaged for the long run.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Every mobile marketing is different with every goal. But if you don&#8217;t know where to start, we are here to help you with four examples that can guide you to an engaging mobile marketing campaign.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 style=\"font-size: 20px;\"><span class=\"ez-toc-section\" id=\"Strengthen_customers_beliefs_by_listing_recognized_achievements_Mobile_Marketing\"><\/span>Strengthen customers&#8217; beliefs by listing recognized achievements. <label style=\"color: #fff; font-size: 1px;\">Mobile Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"width: 700px;\" title=\"Listing Credential, Social Proof and recognized achievements\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/11\/image-01-12-1024x683.jpg\" alt=\"Strengthen Customer's Beliefs by listing credentials and social proof and recognized achievements\" width=\"1024\" height=\"683\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">It is a critical aspect of getting long-term user retention, and a straightforward way to get that is to recognize user achievement.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Here achievement refers to the milestone that the user had reached while using the app. For example, if it is a gaming app, certain rewards will be given after they clear the level. In the case of a non-gaming app, users can be given gifts after reaching a particular engaging milestone.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">An in-app message can be incorporated, congratulating them along with offering coupons or discounts. A simple recognization can also work wonders in promoting customer loyalty.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 style=\"font-size: 20px;\"><span class=\"ez-toc-section\" id=\"Conversion_of_trial_users_into_paid_subscribersMobile_Marketing\"><\/span>Conversion of trial users into paid subscribers.<label style=\"color: #fff; font-size: 1px;\">Mobile Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"width: 700px;\" title=\"Conversion of trial users into paid subscribers\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/11\/image-02-11-1024x683.jpg\" alt=\"how to convert users into subscribers\" width=\"1024\" height=\"683\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Some apps offer their functionality for free and provide extra features to paid customers. For example, there are music apps that provide ad-supported free versions as well as ad-free paid versions. The conversion of free to paid is essential for the monetization of the apps.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">This type of\u00a0<a href=\"http:\/\/axismobi.com\/blog\/tag\/mobile-marketing\/\" target=\"_blank\" rel=\"dofollow noopener\">mobile marketing\u00a0<\/a>campaign target free users who go for a free trial of paid features. After a few weeks of user engagement on the app, a triggered in-app message of a free trial offer with no strings attached is provided. Acceptance of the trial makes the users eligible to use all the paid features and evaluate whether they want to be the pro user.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">When the free trial ends, send the user the reminder of what features they will miss out on as a free version user. Pointing the benefits of a paid version will encourage some users to convert.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 style=\"font-size: 20px;\"><span class=\"ez-toc-section\" id=\"Reactivating_dormant_app_usersMobile_Marketing\"><\/span>Reactivating dormant app users.<label style=\"color: #fff; font-size: 1px;\">Mobile Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"width: 700px;\" title=\"reactivating dormant app users\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/11\/image-03-12-1024x683.jpg\" alt=\"turning dormant users into active users\" width=\"1024\" height=\"683\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Even the most engaging app faces dormant users. On average, according to a report, thirty different mobile apps are launched per month. However, it looks like a more prominent number, but only half are installed on the user&#8217;s phone. And among them, only half is used by mobile users. So, it&#8217;s inevitable that some users fall dormant. Therefore reactive campaign is an example to rejuvenate the users. They target the inactive users, and tries bring them back to the app.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Dormant users are those who are not using the app. Therefore the reactivation campaign revolves around the external messaging channel, like push notifications or emails. They include offers, discounts or any promotion to attract the users.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">The basic app that uses this mobile marketing idea is ridesharing apps, giving a discount to their dormant users on their next trip.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 style=\"font-size: 20px;\"><span class=\"ez-toc-section\" id=\"Onboarding_reminder_to_activate_new_usersMobile_Marketing\"><\/span>Onboarding reminder to activate new users.<label style=\"color: #fff; font-size: 1px;\">Mobile Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"width: 700px;\" title=\"Onboarding reminder to activate new users.\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/11\/image-04-10-scaled.jpg\" alt=\"Onboarding reminder to activate new users.\" width=\"2560\" height=\"2560\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Onboarding flow eases new users into the app. Rather than bring them directly, add a quick guide through the key features and prompt them for the required device permission or fill up the user account info.<br \/>Many users do not complete the onboarding right away because of the time taken or too much screen reading. Unfortunately, these types of users do not turn up later, turning the percentage of dormant users high.<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">Let&#8217;s get the onboarding reminder clear with an example:<\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"font-size: 18px;\">\u2022 Prepare a segment for users who started the onboarding flow but haven&#8217;t completed it.<br \/>\u2022 Then, after obtaining the push notification permission, send it before the end of the day.<br \/>\u2022 If you don&#8217;t have push notification permission, use the email or SMS to convey your message.<br \/>\u2022 And, at last, when the user re-launches, the app redirects them to onboarding flow.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Being a multi-purpose tool, mobile marketing focuses on one goal, depending on the specific need of the app. Some companies follow mobile marketing growth with the help of a targeted&hellip;<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745],"tags":[34,82,201,210,236,265,286,321,348,356,380,433,465,487],"class_list":["post-466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","tag-achievements","tag-app-store-optimization","tag-digital-marketing","tag-dormant-app-users","tag-exotic-ideas","tag-google","tag-innovation","tag-marketing-tools","tag-mobile-browser","tag-mobile-marketing","tag-on-boarding-reminder","tag-search-engine-otimization","tag-subscribers","tag-tools"],"_links":{"self":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/comments?post=466"}],"version-history":[{"count":1,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/466\/revisions"}],"predecessor-version":[{"id":5501,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/466\/revisions\/5501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media?parent=466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/categories?post=466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/tags?post=466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}