{"id":4615,"date":"2023-01-19T10:43:19","date_gmt":"2023-01-19T10:43:19","guid":{"rendered":"http:\/\/axismobi.com\/blog\/?p=2356"},"modified":"2024-07-25T07:43:31","modified_gmt":"2024-07-25T07:43:31","slug":"mobile-trends-2023-macro-mobile-trends","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/","title":{"rendered":"Mobile Trends 2023: Exploring Macro Mobile Trends"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/#Approximately_mobile-first_markets_spend_5_hours_each_day_on_mobile\" >Approximately mobile-first markets spend 5 hours each day on mobile:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/#Downloads_and_Time_Spent_are_indirectly_proportional_to_Consumer_Spend\" >Downloads and Time Spent are indirectly proportional to Consumer Spend.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/#Three_categories_had_a_total_Monopoly_on_the_Time_spent\" >Three categories had a total Monopoly on the Time spent.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/#With_consumer_disposable_income_squeeze_the_spending_on_games_declined_and_apps_remained_resilient\" >With consumer disposable income squeeze, the spending on games declined, and apps remained resilient.&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/#A_1_Billion_Club_of_2022\" >A 1$ Billion Club of 2022<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/#Decline_spending_impacted_games_disproportionately_As_consumer_spending_cooled_60_of_the_apps_that_represent_gaming_were_also_severely_affected_The_games_crossing_around_10M_100M_and_1B_dropped_by_-1_-4_and_-33_YoY_respectively\" >Decline spending impacted games disproportionately.&nbsp;As consumer spending cooled, 60% of the apps that represent gaming were also severely affected. The games crossing around $10M, $100M and $1B dropped by -1%, -4% and -33% YoY, respectively.&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"has-medium-font-size\">In a mobile-centric world, app usage is at an all-time high. In comparison, inflation squeezes the spending in games app <a href=\"https:\/\/axismobi.com\/\" target=\"_blank\" rel=\"noopener\">services<\/a>, see headwinds.\u00a0<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Different verticals of apps continue to hypercharge with consumers&#8217; Time and transactions. Be it gaming, retail, food\/ride services, finance, fintech, and edutech, it insists brands proactively subsidize in designing potent app-based understandings and capacities, making the most of the surge in user engagement and Time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"Approximately_mobile-first_markets_spend_5_hours_each_day_on_mobile\"><\/span>Approximately mobile-first markets spend 5 hours each day on mobile:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">After analyzing the top 10 markets, it has been observed that 9% up, i.e. 5 hours 2 minutes, is seen from 2020 to 2022- during <a rel=\"dofollow noopener\" href=\"https:\/\/covid19.who.int\/\" target=\"_blank\">COVID<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Indonesia, Brazil, Saudi Arabia, Singapore, and South Korean users have crossed the 5 hours per day spent in mobile apps in 2022.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Time spent grew by 68%, 67%, and 62% over the four years in Saudi Arabia, Australia, and Singapore.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"Downloads_and_Time_Spent_are_indirectly_proportional_to_Consumer_Spend\"><\/span>Downloads and Time Spent are indirectly proportional to Consumer Spend.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/01\/Approximately-mobile-first-markets-spend-5-hrs-each-day-on-mobile-1-1024x1024.jpg\" alt=\"Approximately Mobile-first Markets Spend 5 Hrs Each Day On Mobile, mobile app, mobile download, app trends, trends apps, trends mobile, mobile app trends\" class=\"wp-image-2362\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Globally, in 2022, a drop in consumer spending is seen by -2%. The market of Tawain, Brazil, Hong Kong, and Mexico topped the trend at 15%, 22%, 34% and 17%, respectively.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The download grew at 11% YoY. Pakistan, being the 10th largest market, saw growth at 35%.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Due to an increase in consumers in Pakistan (20%), Russia (20%), and Ukraine (45%), the Time spent grew by 9% YoY. The main reason behind the massive increase in Ukraine is the war, as the consumers relied more on communication and connection.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"Three_categories_had_a_total_Monopoly_on_the_Time_spent\"><\/span>Three categories had a total Monopoly on the Time spent.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/01\/Three-categories-had-a-total-Monopoly-on-the-Time-spent-1-2024x1024.jpg\" alt=\"Three Categories Had A Total Monopoly On The Time Spent, mobile app, mobile download, app trends, trends apps, trends mobile, mobile app trends\" class=\"wp-image-2358\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Around six categories accounted for 50% of the hold on consumer spending and 20% on downloads.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">OTT Apps stood #1 on the downloads and consumer spending list 2022. In that, spent 16% of dollars on in-app subscriptions and purchases and 4% on downloads. In contrast, mobile web browsers accounted for 8% of the Time spent. Undoubtedly, the web is still crucial for marketing and the user acquisition funnel; the app gets more attention and meaningful engagements concerning the former.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"With_consumer_disposable_income_squeeze_the_spending_on_games_declined_and_apps_remained_resilient\"><\/span>With consumer disposable income squeeze, the spending on games declined, and apps remained resilient.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/01\/Three-categories-had-a-total-Monopoly-on-the-Time-spent-1-2-1024x1024.jpg\" alt=\"Three Categories Had A Total Monopoly On The Time Spent 1, mobile app, mobile download, app trends, trends apps, trends mobile, mobile app trends\n\" class=\"wp-image-2361\" style=\"object-fit:cover\"\/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/01\/Three-categories-had-a-total-Monopoly-on-the-Time-spent-3-1-1024x1024.jpg\" alt=\"Three Categories Had A Total Monopoly On The Time Spent 3, mobile app, mobile download, app trends, trends apps, trends mobile, mobile app trends\" class=\"wp-image-2359\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">The biggest hits in 2022 were on gaming apps. &#8216;Need-to-more&#8217; services proved stronger and mirrored consumer behaviour similar to how people treat cable bills.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"A_1_Billion_Club_of_2022\"><\/span>A 1$ Billion Club of 2022<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/01\/A-1-Billion-Club-of-2022-1-1024x1024.jpg\" alt=\"A 1$ Billion Club Of 2022, mobile app, mobile download, app trends, trends apps, trends mobile, mobile app trends\" class=\"wp-image-2363\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">Over the previous year, around 1400 apps and games generated more than $10 Million. Among that, 224 surpassed $100 million, and 10 reached $1 billion annually.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"Decline_spending_impacted_games_disproportionately_As_consumer_spending_cooled_60_of_the_apps_that_represent_gaming_were_also_severely_affected_The_games_crossing_around_10M_100M_and_1B_dropped_by_-1_-4_and_-33_YoY_respectively\"><\/span>Decline spending impacted games disproportionately.&nbsp;As consumer spending cooled, 60% of the apps that represent gaming were also severely affected. The games crossing around $10M, $100M and $1B dropped by -1%, -4% and -33% YoY, respectively.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Source: Data.ai<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a mobile-centric world, app usage is at an all-time high. In comparison, inflation squeezes the spending in games app services, see headwinds.\u00a0 Different verticals of apps continue to hypercharge&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745],"tags":[82,143,201,211,265,339,348,356,361,391,433,488],"class_list":["post-4615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","tag-app-store-optimization","tag-consumer","tag-digital-marketing","tag-download","tag-google","tag-mobile-app","tag-mobile-browser","tag-mobile-marketing","tag-mobile-trends","tag-ott","tag-search-engine-otimization","tag-top-games"],"_links":{"self":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/4615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/comments?post=4615"}],"version-history":[{"count":1,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/4615\/revisions"}],"predecessor-version":[{"id":5503,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/4615\/revisions\/5503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media\/2365"}],"wp:attachment":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media?parent=4615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/categories?post=4615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/tags?post=4615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}