{"id":4615,"date":"2023-01-19T10:43:19","date_gmt":"2023-01-19T10:43:19","guid":{"rendered":"http:\/\/axismobi.com\/blog\/?p=2356"},"modified":"2024-07-25T07:43:31","modified_gmt":"2024-07-25T07:43:31","slug":"mobile-trends-2023-macro-mobile-trends","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/mobile-trends-2023-macro-mobile-trends\/","title":{"rendered":"Mobile Trends 2023: Exploring Macro Mobile Trends"},"content":{"rendered":"\n

In a mobile-centric world, app usage is at an all-time high. In comparison, inflation squeezes the spending in games app services<\/a>, see headwinds.\u00a0<\/p>\n\n\n\n

Different verticals of apps continue to hypercharge with consumers’ Time and transactions. Be it gaming, retail, food\/ride services, finance, fintech, and edutech, it insists brands proactively subsidize in designing potent app-based understandings and capacities, making the most of the surge in user engagement and Time. <\/p>\n\n\n\n

Approximately mobile-first markets spend 5 hours each day on mobile:<\/h2>\n\n\n\n

After analyzing the top 10 markets, it has been observed that 9% up, i.e. 5 hours 2 minutes, is seen from 2020 to 2022- during COVID<\/a>. <\/p>\n\n\n\n

Indonesia, Brazil, Saudi Arabia, Singapore, and South Korean users have crossed the 5 hours per day spent in mobile apps in 2022. <\/p>\n\n\n\n

Time spent grew by 68%, 67%, and 62% over the four years in Saudi Arabia, Australia, and Singapore. <\/p>\n\n\n\n

Downloads and Time Spent are indirectly proportional to Consumer Spend. <\/h2>\n\n\n
\n
\"Approximately<\/figure>\n<\/div>\n\n\n

Globally, in 2022, a drop in consumer spending is seen by -2%. The market of Tawain, Brazil, Hong Kong, and Mexico topped the trend at 15%, 22%, 34% and 17%, respectively. <\/p>\n\n\n\n

The download grew at 11% YoY. Pakistan, being the 10th largest market, saw growth at 35%. <\/p>\n\n\n\n

Due to an increase in consumers in Pakistan (20%), Russia (20%), and Ukraine (45%), the Time spent grew by 9% YoY. The main reason behind the massive increase in Ukraine is the war, as the consumers relied more on communication and connection. <\/p>\n\n\n\n

Three categories had a total Monopoly on the Time spent. <\/h2>\n\n\n
\n
\"Three<\/figure>\n<\/div>\n\n\n

Around six categories accounted for 50% of the hold on consumer spending and 20% on downloads. <\/p>\n\n\n\n

OTT Apps stood #1 on the downloads and consumer spending list 2022. In that, spent 16% of dollars on in-app subscriptions and purchases and 4% on downloads. In contrast, mobile web browsers accounted for 8% of the Time spent. Undoubtedly, the web is still crucial for marketing and the user acquisition funnel; the app gets more attention and meaningful engagements concerning the former. <\/p>\n\n\n\n

With consumer disposable income squeeze, the spending on games declined, and apps remained resilient. <\/h2>\n\n\n
\n
\"Three<\/figure>\n<\/div>\n\n
\n
\"Three<\/figure>\n<\/div>\n\n\n

The biggest hits in 2022 were on gaming apps. ‘Need-to-more’ services proved stronger and mirrored consumer behaviour similar to how people treat cable bills. <\/p>\n\n\n\n

A 1$ Billion Club of 2022<\/h1>\n\n\n
\n
\"A<\/figure>\n<\/div>\n\n\n

Over the previous year, around 1400 apps and games generated more than $10 Million. Among that, 224 surpassed $100 million, and 10 reached $1 billion annually. <\/p>\n\n\n\n

Decline spending impacted games disproportionately. As consumer spending cooled, 60% of the apps that represent gaming were also severely affected. The games crossing around $10M, $100M and $1B dropped by -1%, -4% and -33% YoY, respectively. <\/h2>\n\n\n\n

Source: Data.ai<\/p>\n","protected":false},"excerpt":{"rendered":"

In a mobile-centric world, app usage is at an all-time high. In comparison, inflation squeezes the spending in games app services, see headwinds.\u00a0 Different verticals of apps continue to hypercharge…<\/p>\n","protected":false},"author":1,"featured_media":2365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745],"tags":[82,143,201,211,265,339,348,356,361,391,433,488],"class_list":["post-4615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","tag-app-store-optimization","tag-consumer","tag-digital-marketing","tag-download","tag-google","tag-mobile-app","tag-mobile-browser","tag-mobile-marketing","tag-mobile-trends","tag-ott","tag-search-engine-otimization","tag-top-games"],"_links":{"self":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/4615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/comments?post=4615"}],"version-history":[{"count":1,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/4615\/revisions"}],"predecessor-version":[{"id":5503,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/4615\/revisions\/5503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media\/2365"}],"wp:attachment":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media?parent=4615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/categories?post=4615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/tags?post=4615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}