{"id":372,"date":"2021-10-08T12:39:52","date_gmt":"2021-10-08T12:39:52","guid":{"rendered":"http:\/\/axismobi.com\/blog\/?p=372"},"modified":"2024-07-30T04:24:54","modified_gmt":"2024-07-30T04:24:54","slug":"ai-marketing-green-marketing","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/","title":{"rendered":"AI Marketing : How Much Green is Your AI Marketing?"},"content":{"rendered":"

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Ai Marketing<\/p>\n

AI uses a great deal of energy, and many companies still can\u2019t evaluate the environmental impact it causes. Therefore, a thorough discussion and education are needed on this topic.<\/p>\n

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\uf0d8 Before starting, let\u2019s know what AI marketing is?<\/strong><\/h2>\n

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\"AI<\/p>\n

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It refers to a type that uses artificial intelligence concepts and models such as machine learning and Bayesian Networks to achieve marketing goals. It differs from humans, as reasoning is done through computers and algorithms.

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\uf0d8 So, do you know AI impact the environmental factors?<\/strong><\/h2>\n

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AI contributes to the company\u2019s carbon footprints. But if these are managed well, they can even reduce the impact. Seeing the depreciating environmental health, many big firms have made \u2018sustainable finance\u2019 the core goal of their business. Therefore, it\u2019s essential to know its ecological impact and how AI can control it.<\/p>\n

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\uf076 AI reduces carbon footprints. How?<\/strong><\/h3>\n

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There are committed cloud providers who reduce their carbon footprints, along with the company they are allied with. Therefore, companies can shift their AI\u2019s processing and train to a data centre cloud provider rather than focusing on the internal training process.<\/p>\n

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Here are some examples of such cloud providers:<\/p>\n

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\uf0a7 Google Deep Mind\u00a0<\/strong>: