{"id":372,"date":"2021-10-08T12:39:52","date_gmt":"2021-10-08T12:39:52","guid":{"rendered":"http:\/\/axismobi.com\/blog\/?p=372"},"modified":"2024-07-30T04:24:54","modified_gmt":"2024-07-30T04:24:54","slug":"ai-marketing-green-marketing","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/","title":{"rendered":"AI Marketing : How Much Green is Your AI Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%83%98_Before_starting_lets_know_what_AI_marketing_is\" >\uf0d8 Before starting, let\u2019s know what AI marketing is?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%83%98_So_do_you_know_AI_impact_the_environmental_factors\" >\uf0d8 So, do you know AI impact the environmental factors?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%81%B6_AI_reduces_carbon_footprints_How\" >\uf076 AI reduces carbon footprints. How?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%82%A7_Google_Deep_Mind_AI_Marketing\" >\uf0a7 Google Deep Mind\u00a0:AI Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%82%A7_Microsoft_Azure_AI_Marketing\" >\uf0a7 Microsoft Azure :AI Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%82%A7_Amazon_Web_Services_AI_Marketing\" >\uf0a7 Amazon Web Services :AI Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%83%98_Agriculture\" >\uf0d8 Agriculture :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%83%98_Energy\" >\uf0d8 Energy :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%83%98_Transportation\" >\uf0d8 Transportation :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%83%98_Water_Resource_Management_AI_Marketing\" >\uf0d8 Water Resource Management :AI Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.axismobi.com\/blog\/ai-marketing-green-marketing\/#%EF%83%98_Manufacturing\" >\uf0d8 Manufacturing :<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><\/p>\n<p style=\"font-size: 1px; color: #fff;\">Ai Marketing<\/p>\n<p>AI uses a great deal of energy, and many companies still can\u2019t evaluate the environmental impact it causes. Therefore, a thorough discussion and education are needed on this topic.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 style=\"font-size: 20px;\"><span class=\"ez-toc-section\" id=\"%EF%83%98_Before_starting_lets_know_what_AI_marketing_is\"><\/span><strong>\uf0d8 Before starting, let\u2019s know what AI marketing is?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"artificial intelligence marketing\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-02-scaled.jpg\" alt=\"AI Marketeting\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>It refers to a type that uses artificial intelligence concepts and models such as machine learning and Bayesian Networks to achieve marketing goals. It differs from humans, as reasoning is done through computers and algorithms. <label style=\"color: #fff; font-size: 1px;\">AI Marketing<\/label><\/p>\n<p><\/p>\n<p><\/p>\n<h2 style=\"font-size: 20px;\"><span class=\"ez-toc-section\" id=\"%EF%83%98_So_do_you_know_AI_impact_the_environmental_factors\"><\/span><strong>\uf0d8 So, do you know AI impact the environmental factors?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<p><\/p>\n<p>AI contributes to the company\u2019s carbon footprints. But if these are managed well, they can even reduce the impact. Seeing the depreciating environmental health, many big firms have made \u2018sustainable finance\u2019 the core goal of their business. Therefore, it\u2019s essential to know its ecological impact and how AI can control it.<\/p>\n<p><\/p>\n<p><\/p>\n<h3 style=\"font-size: 20px;\"><span class=\"ez-toc-section\" id=\"%EF%81%B6_AI_reduces_carbon_footprints_How\"><\/span><strong><br \/>\uf076 AI reduces carbon footprints. How?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p>There are committed cloud providers who reduce their carbon footprints, along with the company they are allied with. Therefore, companies can shift their AI\u2019s processing and train to a data centre cloud provider rather than focusing on the internal training process.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Here are some examples of such cloud providers:<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%82%A7_Google_Deep_Mind_AI_Marketing\"><\/span><strong>\uf0a7 Google Deep Mind\u00a0<\/strong>:<label style=\"color: #fff; font-size: 1px;\">AI Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"google deep mind\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-05-scaled.jpg\" alt=\"Google Deep Mind\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>It has a developed AI, which teaches itself to use energy in a minimized way to cool down Google\u2019s data centres. In this way, <a href=\"https:\/\/google.com\/\" rel=\"dofollow noopener\" target=\"_blank\">Google <\/a>reduces the energy requirements by 35%. The public cloud offering platform is Google cloud.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%82%A7_Microsoft_Azure_AI_Marketing\"><\/span><strong>\uf0a7 Microsoft Azure :<\/strong><label style=\"color: #fff; font-size: 1px;\">AI Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Azure\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-04-scaled.jpg\" alt=\"Azure\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>It is Microsoft\u2019s public cloud platform which is committed to being Carbon Negative by 2030.<\/p>\n<p><\/p>\n<p><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%82%A7_Amazon_Web_Services_AI_Marketing\"><\/span><strong>\uf0a7 Amazon Web Services :<\/strong><label style=\"color: #fff; font-size: 1px;\">AI Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-03-1-scaled.jpg\" alt=\"AWS Amazon Web Service\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Amazon Web Service provides on-demand cloud computing platforms and APIs to individual companies. Its parent company has a long-term goal of using 100% renewable\u00a0<a href=\"http:\/\/axismobi.com\/about-us\" target=\"_blank\" rel=\"noopener\">services<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Apart from the cloud providers, there are many industries in which AI positively contributes to environmental sustainability.<\/p>\n<p><\/p>\n<p><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%EF%83%98_Agriculture\"><\/span><strong>\uf0d8 Agriculture :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"artificial intelligence agriculture\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-06-scaled.jpg\" alt=\"agriculture through artificial intelligence\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>AI monitors the weather forecast and crop yields. They can even help in reducing both fertilizers and water while improving crop yields.<\/p>\n<p><\/p>\n<p><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%EF%83%98_Energy\"><\/span><strong>\uf0d8 Energy :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"energy artificial intelligence marketing\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-01-scaled.jpg\" alt=\"Energy AI Marketing\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Under this AI, create an intelligent grid system to manage the demand and the supply of renewable energy. Besides accurately predicting weather patterns, it can optimize efficiency, cut costs, and reduce unnecessary carbon pollution.<\/p>\n<p><\/p>\n<p><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%EF%83%98_Transportation\"><\/span><strong>\uf0d8 Transportation :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"Drone Delivery with Artificial Intelligence\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-07-scaled.jpg\" alt=\"Drone Delivery - AI Drone Delivery\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>AI helps in regarding traffic congestions, improve supply chain logistics and promote autonomous driving capability. It will help in last minute delivery problems and reduces the need for vehicles.<\/p>\n<p><\/p>\n<p><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%EF%83%98_Water_Resource_Management_AI_Marketing\"><\/span><strong>\uf0d8 Water Resource Management :<\/strong><label style=\"color: #fff; font-size: 1px;\">AI Marketing<\/label><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"artificial intelligence Water resource management\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-08-scaled.jpg\" alt=\"AI Water resource management\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Localized AI can predict the weather forecast and optimize the usage of water.<\/p>\n<p><\/p>\n<p><\/p>\n<h4><span class=\"ez-toc-section\" id=\"%EF%83%98_Manufacturing\"><\/span><strong>\uf0d8 Manufacturing :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><\/p>\n<p><\/p>\n<p><img decoding=\"async\" style=\"width: 700px;\" title=\"artificial intelligence in manufacturing\" src=\"http:\/\/axismobi.com\/blog\/wp-content\/uploads\/2021\/10\/IMAGE-09-scaled.jpg\" alt=\"AI in manufacturing\" \/><\/p>\n<p><\/p>\n<p><\/p>\n<p>Robotics can reduce waste and energy use in production facilities by designing a more efficient system.<label style=\"color: #fff; font-size: 1px;\">AI Marketing<\/label><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ai Marketing AI uses a great deal of energy, and many companies still can\u2019t evaluate the environmental impact it causes. Therefore, a thorough discussion and education are needed on this&hellip;<\/p>\n","protected":false},"author":1,"featured_media":382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[741],"tags":[30,45,53,59,201,227,267,286,290,334,348,356,433,487,495],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-a-i-2","tag-advertising","tag-agriculture","tag-amazon-web-service","tag-digital-marketing","tag-energy","tag-google-deep-mind","tag-innovation","tag-intelligent-marketing","tag-microsoft-azure","tag-mobile-browser","tag-mobile-marketing","tag-search-engine-otimization","tag-tools","tag-transportation"],"_links":{"self":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":1,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":5720,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/372\/revisions\/5720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media\/382"}],"wp:attachment":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}