{"id":3592,"date":"2023-08-24T11:53:22","date_gmt":"2023-08-24T11:53:22","guid":{"rendered":"https:\/\/axismobi.com\/blog\/?p=3592"},"modified":"2024-07-30T04:10:02","modified_gmt":"2024-07-30T04:10:02","slug":"ad-network-pros-cons-publisher","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/","title":{"rendered":"Ad Network Pros &amp; Cons: Should You Join? Publisher Insights"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/#Pros\" >Pros:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/#1_Access_to_a_Multitude_of_Advertisers\" >1. Access to a Multitude of Advertisers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/#2_Effortless_Management_and_Administration\" >2. Effortless Management and Administration:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/#3_Potential_for_Increased_Revenue\" >3. Potential for Increased Revenue:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/#4_Sophisticated_Targeting_and_Automation\" >4. Sophisticated Targeting and Automation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/#5_Consistent_Income_Stream\" >5. Consistent Income Stream:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.axismobi.com\/blog\/ad-network-pros-cons-publisher\/#Cons\" >Cons<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"has-medium-font-size\">In today&#8217;s digital landscape, content creators are constantly exploring diverse avenues to monetize their platforms, and joining ad networks as publishers is a popular choice. Ad networks serve as bridges connecting <a href=\"https:\/\/axismobi.com\/publisher\/\" target=\"_blank\" rel=\"noopener\">publishers <\/a>with advertisers, facilitating a mutually beneficial relationship. However, before taking the decline, it&#8217;s crucial to consider both sides. In this article, we delve into the pros and cons of becoming a part of an advertising  network, backed by relevant statistics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros\"><\/span>Pros:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Access_to_a_Multitude_of_Advertisers\"><\/span>1. Access to a Multitude of Advertisers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-1-1-1024x1024.jpg\" alt=\"ad network, blog pros, advertising network, ad revenue, ad pro, network advertising, pros and cons of advertising, ads pro, ad platform, ad publisher, ad networks for websites, publisher advertising, ad cons\" class=\"wp-image-3598\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Joining an advertising  network widens your reach, connecting you with many advertisers. According to a survey by the <a rel=\"dofollow noopener\" href=\"https:\/\/www.iab.com\/\" target=\"_blank\">Interactive Advertising Bureau<\/a> (IAB), publishers working with ad networks reported a significant increase in the number of advertisers they worked with compared to those who didn&#8217;t use networks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Effortless_Management_and_Administration\"><\/span>2. Effortless Management and Administration:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><img decoding=\"async\" class=\"wp-image-3597\" style=\"width: 500px;\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-2-1-1.jpg\" alt=\"Blog 2 (1)\">\/<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ad networks handle much of the administrative and operational aspects of ad management. Publishers who adopted ad networks reported spending 47% less time on ad-related tasks, allowing them to allocate more time to content creation, as highlighted in a study by eMarketer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Potential_for_Increased_Revenue\"><\/span>3. Potential for Increased Revenue:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><img decoding=\"async\" class=\"wp-image-3596\" style=\"width: 500px;\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-3-1-1.jpg\" alt=\"Blog 3 (1)\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The collective bargaining power of ad networks often leads to higher ad rates for publishers. A report by MonetizePros showed that publishers saw a 32% increase in CPM rates when transitioning from selling ads directly to joining an advertising network.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sophisticated_Targeting_and_Automation\"><\/span>4. Sophisticated Targeting and Automation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><img decoding=\"async\" class=\"wp-image-3595\" style=\"width: 500px;\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-4-1-1.jpg\" alt=\"Blog 4 (1)\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ad networks leverage advanced technology for precise ad placements based on user preferences. According to a study by AdPushup, publishers using ad networks experienced a 56% increase in click-through rates due to improved targeting and personalization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Consistent_Income_Stream\"><\/span>5. Consistent Income Stream:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><img decoding=\"async\" class=\"wp-image-3594\" style=\"width: 500px;\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-5-1-1.jpg\" alt=\"Blog 5 (1)\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">For publishers, a predictable income stream is invaluable. Ad networks provide this stability, ensuring a regular inflow of ads and revenue. A Journal of Advertising Research study found that publishers relying on advertising networks reported a steadier revenue stream than those using other monetization methods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cons\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Although ad networks have advantages, they also require a percentage of your revenue, typically leaving publishers with 50-70% of the ad revenue and giving the rest to the network. AdThrive is an example, with publishers receiving 72% of ad revenue in 2020. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Advertising networks determine the content of ads that appear on your platform, which can be problematic if they do not align with your content or audience. Infolinks found that 54% of users find ads irrelevant, which can negatively impact your audience&#8217;s perception. <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" class=\"wp-image-3593\" style=\"width: 500px;\" src=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-6-1-1.jpg\" alt=\"Blog 6 (1)\" srcset=\"https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-6-1-1.jpg 1080w, https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-6-1-1-300x300.jpg 300w, https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-6-1-1-1024x1024.jpg 1024w, https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-6-1-1-150x150.jpg 150w, https:\/\/www.axismobi.com\/blog\/wp-content\/uploads\/2023\/08\/blog-6-1-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Balancing revenue and user experience can be challenging, as pop-up ads are disliked by 73% of users and considered annoying by 64%. Ad networks may prioritize revenue over user satisfaction, harming your site&#8217;s engagement. Ad blockers are also on the rise, with 27% of internet users using them, leading to billions in lost revenue for publishers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Additionally, Nielsen&#8217;s research shows that users often ignore banner ads due to ad blindness. When joining an ad network, it is crucial to follow its policies, as any violation can result in ad suspensions or even expulsion from the web. Ad Lightning&#8217;s study found that 31% of publishers experienced ad quality violations in 2020.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Wrapping up, joining an advertising network has pros and cons. It gives you access to more advertisers and easier ad management, but revenue sharing and user experience issues are essential to consider. Evaluate your niche, goals, and audience preferences before deciding. Direct ad sales or affiliate marketing might be better options. Balancing revenue and user satisfaction is vital in digital publishing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital landscape, content creators are constantly exploring diverse avenues to monetize their platforms, and joining ad networks as publishers is a popular choice. Ad networks serve as bridges&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[741],"tags":[40,82,201,290,348,356,412,433],"class_list":["post-3592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ad-network","tag-app-store-optimization","tag-digital-marketing","tag-intelligent-marketing","tag-mobile-browser","tag-mobile-marketing","tag-publisher","tag-search-engine-otimization"],"_links":{"self":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/3592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/comments?post=3592"}],"version-history":[{"count":1,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/3592\/revisions"}],"predecessor-version":[{"id":5680,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/3592\/revisions\/5680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media\/3603"}],"wp:attachment":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media?parent=3592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/categories?post=3592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/tags?post=3592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}