{"id":1768,"date":"2022-10-13T11:32:15","date_gmt":"2022-10-13T11:32:15","guid":{"rendered":"http:\/\/axismobi.com\/blog\/?p=1768"},"modified":"2024-07-25T07:46:45","modified_gmt":"2024-07-25T07:46:45","slug":"augmented-reality-shopping-guide","status":"publish","type":"post","link":"https:\/\/www.axismobi.com\/blog\/augmented-reality-shopping-guide\/","title":{"rendered":"Augmented Reality Shopping: A Basic Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.axismobi.com\/blog\/augmented-reality-shopping-guide\/#What_is_Augmented_Reality\" >What is Augmented Reality?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.axismobi.com\/blog\/augmented-reality-shopping-guide\/#What_is_Augmented_Reality_Shopping\" >What is Augmented Reality Shopping ?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.axismobi.com\/blog\/augmented-reality-shopping-guide\/#How_is_AR_revolutionizing_the_retail_industry\" >How is AR revolutionizing the retail industry?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.axismobi.com\/blog\/augmented-reality-shopping-guide\/#CONCLUSION\" >CONCLUSION&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"has-medium-font-size\">In today&#8217;s age of rapid technological advancement, every tech-savvy individual knows how to utilize technology for their benefit in the best possible manner. One such technological advancement that got introduced a few years ago was Augmented Reality shopping. Before getting to know what is Augmented Reality Shopping, we should understand the meaning of Augmented Reality first.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"What_is_Augmented_Reality\"><\/span><strong>What is Augmented Reality?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/axismobi.com\/blog\/tag\/augmented-reality\/\" target=\"_blank\" rel=\"noopener\">Augmented Reality<\/a> (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. Businesses specifically engaged in mobile computing and business applications are noticing a growing trend in this sector.\u00a0<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As data gathering and analysis became more prevalent, one of augmented reality&#8217;s main objectives became to draw attention to certain aspects of the real world, deepen understanding of those aspects, and generate smart, approachable insight that can be used in practical&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">contexts. Such large data can, among other things, assist businesses in making decisions and provide an understanding of customer purchasing patterns.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Augmented Reality is not a new phenomenon. Augmented Reality was first achieved, to some extent, by a cinematographer called <a rel=\"dofollow noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Morton_Heilig\" target=\"_blank\">Morton Heilig<\/a> in 1957. He created the Sensorama, a device that presented the viewer with sights, sounds, vibrations, and smells. Although it wasn&#8217;t computer-controlled, it was the first instance of an effort to enrich an experience with additional information.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"What_is_Augmented_Reality_Shopping\"><\/span><strong>What is Augmented Reality Shopping ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/axismobi.com\/blog\/wp-content\/uploads\/2022\/10\/post-1-53-1024x1024.jpg\" alt=\"A basis guide to what is augmented reality shopping, augmented reality, augmented reality meaning, ar technology, virtual reality and augmented reality, augmented reality applications, virtual and augmented reality, mixed reality, augmented reality is, virtual reality and augmented reality technology, augmented reality mean, augmented reality apps, augmented reality technology, ar app, ar augmented reality, ar reality, ar experience, ar shopping, virtual augmented reality, augmented reality marketing, augmented reality in retail, augmented marketing, augmented reality virtual reality, augmented technology, virtual reality app, augmented reality market, ar advertising, ar application, mixed reality meaning, reality technology, ar in retail, ar view, ar technology meaning, augmented reality uses, uses of ar, reality apps, augmented reality and virtual reality meaning, applications of augmented reality and virtual reality, augmented reality augmented reality, augmented reality a\n\" class=\"wp-image-1773\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">This phenomenon allows customers to virtually try on and test products while shopping using an electronic gadget. Customers can interact with merchandise in a virtual store using Augmented Reality (AR). For instance, it may sound quite laborious and time-consuming to search around a big or unfamiliar grocery shop for all the things on your list. A shopping route&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">that directs the buyer to the items would be more practical. What if a buyer could discover more about a product just by glancing at it? This is how &#8216;Augmented Reality Shopping&#8217; works.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">&nbsp;There are various such apps available in the market serving their specific purposes namely Home Depot, IKEA, Wayfair, and zephyr.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"How_is_AR_revolutionizing_the_retail_industry\"><\/span><strong>How is AR revolutionizing the retail industry?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Every single retail item on the market nowadays has a wide range of possibilities that vary in terms of sizes, colours, brands, pricing, quality, and other factors. Before making a purchase, shoppers may feel more confident after using AR to try on the clothing.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">61% of consumers say they prefer retailers with AR experiences. It helps people make the proper choices. For example, ordering eyeglass frames online can be very difficult because they must be exactly suited to each person&#8217;s facial shape. Leading optical companies have incorporated AR technology to aid clients in making the best decisions.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">By allowing customers to put on clothes, shoes, eyeglasses, makeup, and even see what furniture, paint, or home d\u00e9cor would look nice in their houses, augmented reality helps businesses enhance conversion rates.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/axismobi.com\/blog\/wp-content\/uploads\/2022\/10\/post-2-63-1024x1024.jpg\" alt=\"A basic guide to what is augmented reality, augmented reality, augmented reality meaning, ar technology, virtual reality and augmented reality, augmented reality applications, virtual and augmented reality, mixed reality, augmented reality is, virtual reality and augmented reality technology, augmented reality mean, augmented reality apps, augmented reality technology, ar app, ar augmented reality, ar reality, ar experience, ar shopping, virtual augmented reality, augmented reality marketing, augmented reality in retail, augmented marketing, augmented reality virtual reality, augmented technology, virtual reality app, augmented reality market, ar advertising, ar application, mixed reality meaning, reality technology, ar in retail, ar view, ar technology meaning, augmented reality uses, uses of ar, reality apps, augmented reality and virtual reality meaning, applications of augmented reality and virtual reality, augmented reality augmented reality, augmented reality a\n\" class=\"wp-image-1771\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The ability to try on makeup using augmented reality is beneficial to users of web applications and online shoppers because it enables them to purchase the right shade of makeup for their skin tone and prevents them from making unnecessary purchases of items that cannot be returned once used or even opened.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As the products have been thoroughly viewed from every angle, this lowers the number of returns from buyers. AR can provide a brand more visibility in consumers&#8217; minds and give it an advantage over rivals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span><strong>CONCLUSION&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/axismobi.com\/blog\/wp-content\/uploads\/2022\/10\/post-3-56-1024x1024.jpg\" alt=\"Augmented reality, augmented reality, augmented reality meaning, ar technology, virtual reality and augmented reality, augmented reality applications, virtual and augmented reality, mixed reality, augmented reality is, virtual reality and augmented reality technology, augmented reality mean, augmented reality apps, augmented reality technology, ar app, ar augmented reality, ar reality, ar experience, ar shopping, virtual augmented reality, augmented reality marketing, augmented reality in retail, augmented marketing, augmented reality virtual reality, augmented technology, virtual reality app, augmented reality market, ar advertising, ar application, mixed reality meaning, reality technology, ar in retail, ar view, ar technology meaning, augmented reality uses, uses of ar, reality apps, augmented reality and virtual reality meaning, applications of augmented reality and virtual reality, augmented reality augmented reality, augmented reality a\" class=\"wp-image-1770\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Thus, all this signifies how an upgradation in technology or introduction of new technology can significantly lessen human effort while also saving time and energy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s age of rapid technological advancement, every tech-savvy individual knows how to utilize technology for their benefit in the best possible manner. One such technological advancement that got introduced&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[746],"tags":[45,82,95,104,201,265,290,348,356,433],"class_list":["post-1768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-technologies","tag-advertising","tag-app-store-optimization","tag-ar-marketing","tag-augmented-reality","tag-digital-marketing","tag-google","tag-intelligent-marketing","tag-mobile-browser","tag-mobile-marketing","tag-search-engine-otimization"],"_links":{"self":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/1768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/comments?post=1768"}],"version-history":[{"count":1,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/1768\/revisions"}],"predecessor-version":[{"id":5511,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/posts\/1768\/revisions\/5511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media\/1772"}],"wp:attachment":[{"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/media?parent=1768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/categories?post=1768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axismobi.com\/blog\/wp-json\/wp\/v2\/tags?post=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}